WOOLWORTHS: EVERY KIND OF LOVE

A hidden-camera film that turned an ordinary supermarket shop into an unexpected celebration of love. Personal dedications surprised shoppers in the aisles, capturing genuine reactions and making the store itself part of the story.

Featuring partners, friends and family, including a same-sex couple, the film brought “Celebrate Valentine’s Day with whoever you love” to life. The focus was on the relationships behind the occasion, rather than a conventional Valentine’s Day sales message.

Client: Woolworths
Producer: Taylor Thompson